The Coachella Valley Music and Arts Festival (which takes place at the Empire Polo Club in Indio, California) was first launched in 1999 by Paul Tollett and, after a one-year break, it returned to the scene in 2001. It was an uphill battle to get the fest off the ground, but just a few years later, Coachella managed to solidify itself as one of the biggest live music events in the world.
In 2015, it earned over $84 million and broke records with 198,000 tickets sold. That was its fourth year as a two-weekend event and it’s only continued growing since. But despite Coachella’s popularity, the fest holds many secrets, as you’ll soon discover.